I went to publisher sites and watched random trailers. I searched google / youtube for specific trailers related to specific titles. My research turned up many different types of book related videos.
I especially liked book trailers with cool sound tracks. The 59 second trailer for the Rosie Project hit on the essential contrast between the central characters. It was upbeat and crisp. Most viewers would know this was a romantic comedy with an OCD twist. The video is a great marketing tool.
I watched a book trailer for Dan Brown's Inferno in Swedish. The sound track was cool. The text was in Swedish, but it didn't matter that I could not read it. The music and the images combined to catch the viewers attention.
I also liked leaving the book trailers at the publisher's site ( Simon and Schuster) to just run like a play list. I saw several presentations about books that I other wise would never have considered.
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